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Spiritualism and fashion

June 01, 2018

 

Style icon Tessa Prieto-Valdes writes about our Janavi India x Marites Allen collaboration in her PDI column last May 27, 2018. Following are excerpts from her column.

 

Spiritualism and fashion

 

Since 2004, SM Malls has partnered with international feng shui master Marites Allen for the annual Chinese New Year feng shui forecast. Marites has a busy schedule around that time of year as she covers more than 20 malls to give her lucky forecast talk that’s free for shoppers.

 

Enterprising Marites recently launched her shawl collection in collaboration with Jyotika Jhalani, the founder and the creative director of Janavi India, a brand known for its unique use of embroidery and embellishment on cashmere.

Jyotika describes her business model as “bringing spiritualism into fashion.” Hailing from Kashmir, Jyotika started the brand Janavi as an ode to Handmade in India. Janavi started working with top international brands like Chanel, Dior, Ferragamo, designing and manufacturing the best embroidered cashmere stoles and shawls. Today, brand Janavi India retails in over 200 luxury stores worldwide.


Marites, meanwhile, is the CEO and founder of Frigga Charmed Life, a London-based line of auspicious fashion wear and accessories. She is the first and only Filipino certified “Master in Feng Shui” by the prestigious International Feng Shui Association, and is the go-to consultant of many well-known entertainment, political and business figures in the country.

 

Marites and Jyotika soon became partners in producing an upscale shawl collection under the brand Janavi India X Marites Allen. These cashmere shawls are designed with the symbols of Chinese zodiac allies and friends. This grouping of three zodiac signs is believed to bring good luck to each member of the affiliated group.

Another design is especially intended to attract good fortune in the Year of the Dog. The limited-edition shawls are up for viewing at Manila House in Bonifacio Global City until June 2. Succeeding designs will be available online and at all Janavi shops overseas and Frigga boutiques in the Philippines.

 

 


 Nikki Allen, Marites Allen, and Jotyka Jhalani



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Episode 10 - Marites Allen explores luck and scents
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Episode 9 - Marites Allen tours London and Iceland
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Episode 8 - Teresita Ang-See Sits down with Marites Allen
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Episode 7 - Businessman Samie Lim joins Marites Allen
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Episode 6 - Tim Yap on Fun Feng Shui moments on Marites Allen
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Episode 5 - Rita shows her heart on Marites Allen
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Episode 4 - Take a Peek of Gloria’s home with Marites
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Episode 3 - Tessa and Her Lucky Side on Marites Allen
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Episode 2 - The Annual Star Chart Revealed
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Episode 1 - Marites Allen Is on Air!
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Taping with Boy Abunda for Jan. 12 episode of Bottomline
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Taping with Boy Abunda for Jan. 12 episode of Bottomline
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